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Beto Perez

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Beto Perez's Social Links


I began as a fitness instructor in my home city of Cali, Colombia. One day I got to my class, and I realized I’d left my regular aerobics music at home. I looked in my bag, took out some salsa and merengue tapes, popped them into the sound system, and taught the first-ever Zumba® class. After a career as a trainer and choreographer in Colombia, I decided to make the big move to the United States.

With only my moves and my passion, I sold all my belongings and moved to Miami in search of the American Dream. I didn't speak a word of English. I’m here to better myself and bring the Zumba love to the entire planet. I’ve made a challenging position for myself as an instructor in a great work environment surrounded by friends who have become like family to me!

Companies and Investments

Zumba (founder and CEO)

Lessons Learned

It’s sincerity. We never started this company thinking of money. I know it sounds like, ‘Oh yeah, right,’ but we don’t do anything fast. We need to wait for the right moment, wait for the right people, wait for everything. The company is step by step.

Inspiring Quotes

Beto Perez's Quotes

Im not a businessman, but I knew this had the potential to be something special.

Beto Perez

We try to teach instructors about the ego. The ego needs to go down. Nobody in the fitness industry thinks about these people. Always they think about the performance or the good bodies or the competition. I want to create something else.

Beto Perez

You’re at the gym with 50 women and you’re the only man inside? You will be the king! All the women love you because you have the personality to go in this class, and you make a lot of friends, and you will see how the concept changes. Because it’s a typical macho, no? ‘Oh no, I don’t do this. I don’t shake my booty.’ But, all the women love when the men move in the class.

Beto Perez

These countries have everything, but they don’t have this spicy thing. Finally, somebody tells them, ‘Hey, listen, you don’t need to be Latin. We will teach you how.’ And people discover this new world, this passion. It’s crazy. I feel like a sensei, you know? Like Yoda, you know, from the Star Wars?

Beto Perez

It’s like a philosophy, a lifestyle. Pilates, yoga, Zumba—it’s a new generation in the fitness world. You know, more happiness, more relaxed. Not stressful. Not ‘no pain, no gain.’ In the end, when I take my picture with people, it’s not, ‘Beto, I lost weight.’ It’s ‘Beto, you changed my life.’

Beto Perez

Influential Books


Pepper Von