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Barrett Ersek

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Barrett Ersek started his first company in the green industry at age 17. His latest company, Holganix, manufactures 100% organic, bionutritional products that allow large fertilizer users (lawn care companies, golf course superintendents, sports turf manager, etc.) to use drastically less synthetic products.

Holganix is a 100% organic bio-nutritional product that promotes strong turf, shrub, flower and tree health care by naturally decreasing disease and insect damage through significant root and cell wall development. Holganix also functions as a bio-stimulant by enabling plants to more efficiently uptake beneficial nutrients and pesticides. Holganix significantly lower the quantities of chemical fertilizers, herbicides, fungicides, and insecticides needed to obtain the results previously only available through the use of traditional products.

The Bionutritional Summit, presented by Holganix annually, is a complimentary conference offered to lawn care company owners and provides insight to better their marketing, sales and operations.

Companies and Investments

Holganix (co-founder and CEO), Happy Lawn of America (founder and CEO), Custom Care (founder and CEO)

Lessons Learned

Some of the key lessons Mr. Ersek has learned throughout his career include the following:

• Gratitude matters more than ever in today’s world • Bringing your gratitude into business situations can lead to a stronger company, better working relationships and a greater ability to ride out the unexpected •Simple expressions of thanks can pave the way to a better home life

Ersek set up a strict schedule for meetings. He now huddles with his executive team for 1½ days once a year, two hours quarterly, 45 minutes weekly and five minutes daily, and each of the get-togethers has a clearly defined purpose.

Before, we might have had a strategic meeting, but it would occur a lot less frequently. There would be a lot of complaining and little focus.

Inspiring Quotes

Social media is over-throwing governments in the Middle East. Do you really have the audacity to think it’s not affecting your business?

Gary Vaynerchuk

Do you run your business like it’s July 2014?

Gary Vaynerchuk

Don’t be afraid to get creative and experiment with your marketing.

Mike Volpe

After a pitch, 64% of attendees remember stories. Only 5% remember statistics.

Chip and Dan Health

In nature, nothing exists alone.

Rachel Carson

Barrett Ersek's Quotes

We cannot control what happens to us. We can only control how we respond to what happens to us.

Barrett Ersek

The concept of gratitude as a core value within your business… respond to adversity with a sense of gratitude to remove fear and anxiety from your organization and replace it with creativity and opportunity.

Barrett Ersek

How can winning the hearts and minds of your employees make a difference in your business and business culture?

Barrett Ersek

How many Brazilians would it take to beat the German soccer team? A BRAZIL-ION!

Barrett Ersek

Don’t tell me I can’t do something. Ask me how can I? Got a passion for possibilities?

Barrett Ersek

Influential Books

Napoleon Hill - Think and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century

Dale Carnegie - How to Win Friends & Influence People

Verne Harnish - Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm


Sean Ward, Chrissy Bullock, Clayton Nevins, Paul Campbell, Thorin Moriaz