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Alex Matthews

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Alex Matthews is a British-born entrepreneur and co-founder of Juice Served Here, an innovative juice company that has changed the way people approach raw foods in general. Born in Bristol, UK, Matthews spent 10 years in advertising moving to the United States to join his sister in the fashion industry in 2008. In December of that year, Matthews combined his love of both fashion and music and founded AgencyDJs, a talent and booking agency that has worked with some of the top acts and performers in the L.A. music scene. During that same time, Matthews was running the west coast branch for the global denim giant, G-Star RAW.

In 2010, Matthews met Juice Served Here co-founder Greg Alterman at a cafe in L.A. Realizing they had a common interest in raw juice, the two began meeting regularly at local juice bars. In 2012, Matthews and Alterman launched Juice Served Here. Today there are five Juice Served Here locations throughout the L.A. area, and five more on the way.

Companies and Investments

Juice Served Here (Co-Founder & CEO), AgencyDJs (Owner), G-Star (West Coast Manager)

Lessons Learned

When starting your own company, you will undoubtedly be met with hard times. However, the good times will always outweigh the bad.

Make sure you take the time to plan out your business strategy before diving in. You don’t want to get in over your head, especially in the beginning.

Focus on planning ahead. That is probably the biggest lesson I have learned over the years.

Beyond just creating a unique, innovative product, we believe in fostering an environment that will bring people together.

I think it is always important to tap into your creative side and let it take over you. In doing so, you never know what you may discover.

To be successful, you must be driven, open to thinking outside the box, and hard-working. Without these things, the road will be much, much more difficult.

Inspiring Quotes

Alex Matthews 's Quotes

People are gravitating to the bar with friends to have a sampling of our juices and soak up the energy

Alex Matthews

Our menu is focused on less repetition of ingredients, and the nutritional aspects of cold pressed juice

Alex Matthews

You work harder, smarter, longer, and with focus when it’s your baby (company)

Alex Matthews

Influential Books