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Adi Tatarko

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Adi Tatarko's Social Links


Adi Tatarko is the CEO and founder of Houzz, a social platform for homebuilders and homeowners looking to improve their homes.

Adi and her husband Alon started Houzz out of frustration during their remodeling process. They were limited to magazine clippings and word of mouth suggestions to find the best resources for their remodel. So they started their own online database for professionals and ideas, a site where people could collaborate.

As of 2015, millions of homeowners and more than 250,000 architects, designers and contractors and other remodeling professionals are connected through Houzz. They share photos, advice and product recommendations.

Earlier in her career, Adi founded a software company which developed products and services for the high tech industry. She worked in NYC before moving to Palo Alto, where she worked in an investment firm.

Together, Adi and her husband have two boys. When she has free time, she enjoys looking at inspiring home design and renovating the rest of her own house.

Companies and Investments

Houzz (founder, CEO)

Lessons Learned

Really choose something that you are truly passionate about. It’s so hard to do it. It’s 24/7, even if you work just 14 or 16 or 12 hours. It’s a rollercoaster with ups and downs. There is a lot going on. And if you’re not really passionate about it, the chances of you sticking with it in the long term are way smaller. You need to enjoy the ride and enjoy the journey. It’s important to choose something that you truly believe in and that you love. It’s going to be hard, but because you’ve picked something you’re passionate about, you’re going to enjoy the journey.

Inspiring Quotes

Don’t enter to exit.


Adi Tatarko's Quotes

You can disagree with someone who is senior and you can question the system, as long as you truly believe in what you say and what you do and stand behind it.

Adi Tatarko

We really like the design sense at Apple. We like the way Google has built its engineering power. We admire the scaling at Amazon. We try to learn from the best.

Adi Tatarko

Influential Books

Lihi Lapid - The Magic Whisper, Hebrew edition, Lihi Lapid


Bill Gates, Husband