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Mark Trefgarne

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Mark Trefgarne's Social Links

Profile

Mark Trefgarne co-founded and is CEO at LiveRail, a Facebook company. LiveRail is an enterprise software company that manages programmatic video ad sales for publishers.

It connects publishers to all major ad networks, demand-side platforms, trading desks and exchanges through real-time bidding technology and the exchange of proprietary market data. Preferred buyers can get weighted-priority. Price floor algorithms analyze historic bidding patterns, audience segment values and business rules to dynamically set optical price floors for inventory.

Before LiveRail, Mark founded Cleartide, an Internet strategy and development consultancy that helped client companies develop and execute successful online marketing strategies, including web design and development.

He appears on Bloomberg TV and regularly provides commentary for leading publications such as Advertising Age, AdExchanger, Digiday, MediaPost, and VideoNuze. He earned his B.A. in Economics and Business from University College London.

Companies and Investments

LiveRail (co-founder and CEO)

Lessons Learned

In our industry, it’s really easy to get caught up in what others are doing. I make a point to focus on what I can control and try not to think about the competition.

To be honest, I really can’t say that I have ever had a bad job. The worst thing I’ve ever had to do at a job is fire people. That was really tough. I’ve learned you just have to make the decision and act on it quickly. That’s something that really never gets easier.

If I could go back, I think I would change how I approached school. In retrospect, I wish I had worked harder and taken my education more seriously. I think there were certain aspects of the “college experience” that I missed out on because I was not fully engaged with school.


Inspiring Quotes

I dont mind. Meaning 1: I dont mind. Meaning 2: I mind more than anything Ive ever minded about ever.

VeryBritishProblems @SoVeryBritish

The less you respond to negative people, the more peaceful your life will become.

Banksy

I sometimes avoid opening an email at night if I know its going to piss me off and keep me up

Mark Suster @msuster

So you have to trust that the dots will somehow connect in your future.

Steve Jobs

Mark Trefgarne's Quotes

How do you bring ideas to life? For me, it’s really having that strong vision and the passion and team to back it up. Hire smart people and trust them.

Mark Trefgarne

Check-in with people. Even if there is no specific meeting or agenda, just walking around the office and dropping by people’s desks can provide a lot of insight. I am all about communication and a big believer in not just saying I care about my employees, but making it evident. The status of your team should be every CEO’s priority.

Mark Trefgarne

Influential Books

Michael E. Gerber - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Mentors

Steve Jobs, Mark Zuckerberg, Elon Musk, Sam Walton, Warren Buffet.

References


Technical

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