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Jeffrey Sass

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Contents

Jeffrey Sass's Social Links

Profile

Jeff Sass has 30 years of experience in the technology and entertainment industries. Jeff became active in the mobile industry in 1999 as co-founder and the CEO of mobile commerce pioneer BarPoint.com. As Vice President, Chief Evangelist at Myxer, from 2007 to 2012 Jeff played a significant role in growing the mobile entertainment company into one of the top 15 mobile websites in the U.S. Currently Jeff is co-founder of Social Object Factory, a content studio within visual communications agency gapingvoid ltd. He is also the Chief Marketing Officer of .CLUB Domains, LLC. In addition Jeff is a co-founder of EntrepreneurWiki.

Jeff has also written and produced for film and television and has a deep understanding of the content business that is unique for a tech executive. From creating nationally syndicated childrens programs... to surviving the trauma of Troma... to selling a screenplay to Hollywood... to a stint in the video and computer game business, Jeff has a broad range of hands-on creative and management experience, and the contacts and stories to prove it.

A graduate of Cornell University, Jeff is a frequent speaker and panelist on mobile marketing, digital music, entrepreneurship and social media. He is also an online instructor for the University of San Francisco's Mobile Marketing Program. Jeff has had articles published in AdAge, Forbes, DMNews, Mobile Marketer, iMedia Connection and others. He is a co-host of the Cast of Dads podcast and writes regularly for a number of blogs including Dadomatic.com, SocialNetworkingRehab.com, and his personal blog, Sassholes! He also served as an Intel Advisor and Sony DigiDad. Jeff launched Wunderkind!, the podcast of an original comic-adventure screenplay, and the story podcast, DadSlam. For more information about Jeff than you will ever need to know, please visit www.jeffreysass.com or about.me/sass.

Companies and Investments

BarPoint.com (1998-2004) Co-Founder, COO, CEO

Connected Media, Inc. (2004-2007) Co-Founder, CEO

Myxer Inc. (2007-2012) VP & Chief Evangelist

.CLUB Domains, LLC (2012 to present) CMO

Lessons Learned

1. HIRING THE RIGHT PEOPLE is hard, and extremely important (and something that is not simply solved with money). Get a professional HR person/recruiter involved in-house as early as possible. After failing to hire well ourselves in the early days of BarPoint, our 4th hire was a former tech recruiter and she was personally involved in every hire, growing the team to 80+ great employees.

2. Keep your Board well informed. Public or private, having a Board of Directors is a necessary, but complicated dynamic. Regular communication, including the occasional casual one on one phone call, is essential toward the goal of having a helpful, constructive, value adding group of advisors and stakeholders. Remember that they are outside the company and don't have the perspective you have being "in the weeds" and try to share data and progress reports that will help them better understand your company, people and products. Don't wait for quarterly meetings to keep them informed of both positive and negative developments (using good judgement and common sense). Communication is key. To be continued...


Inspiring Quotes

Do, or do not. There is no try.

Yoda

If everything seems under control, youre not going fast enough.

Mario Andretti

My Quotes

Influential Books

Mitch Joel - Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

Orson Scott Card - Ender's Game (Ender, Book 1)

C.C. Chapman - Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness

Mentors

References


Technical

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