Gary Vaynerchuk's Social Links
Gary Vaynerchuk (born November 14, 1975,) is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce. Vaynerchuk immigrated to Edison, New Jersey in 1978. He is a self-styled serial entrepreneur. While he was eight, he was already managed seven lemonade stands across the neighborhood. When he turned twelve, he became something of a legend selling baseball cards on weekends. In high school he joined the family business, a liquor store called Shoppers Discount Liquors that his dad started. It wasn’t long before he became obsessed with collecting wine. In 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine. While typically a one-man show, on occasion, guests have been featured in the program. To date celebrity guests include Jancis Robinson, Heidi Barrett, George M. Taber, Kevin Rose etc. After that he authored best-sellers “Crush It”(2009) and “The Thank You Economy”(2011), books on business in the internet era. In 2009, he and his brother AJ aunched VaynerMedia, a new breed of agency that would help Fortune 500 companies find their social voices and build their digital brands through micro content and other story telling actions. What started as a 6-person project 4 years ago has swelled to a 250-strong team spread across the country.
Companies and Investments
The key idea behind context is that a person is willing to do things for someone in his “community” that he may not necessarily be willing to do for other people. So you engage with people via email or Twitter and create context with your end user. People see your interviews and say “wow, I like the way he runs interviews”.” All of a sudden, now they become part of your community. I think it's about context and I think it's about the soft sell. And when you layer those two things together in this new world where people are status updating and tweeting and tumbling, then it starts driving real engagement, real interaction and ultimately, real commerce.”
Engage your community
Gary is critical of social media experts that (1) never reply to an @message on Twitter, (2) don’t respond to blog comments or do anything to engage their blog community, (3) berate others who don’t agree with their perspective. A look at his twitter stream would show the level of engage Gary brings to his own community.
Monetizing small amounts
Gary believes that very few people in the world of this much content that are going to be able to monetize just on content through advertising. So a real business has to focus on selling things. After spending years tasting wines every day on the Wine Library, he started a wine newsletter that charges $4 month while providing free apps so people can find and purchase the wines that appeal to them on his show. He summarizes his approach as follows: “And for $4 a month or $6 a month, something light, something that is worth it. Something that's real. You know, a couple bucks, couple bucks. It allows people to really support you. It allows it to be a real business for you.”
|“||But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone is not making you stronger, they are making you weaker.||”|
Gary Vaynerchuk's Quotes
|“||I decided that four years ago...that word of mouth infrastructure was not fully there that when you were doing these good things that the network effect would not impact your business enough. So I waited and I watched it develop. And now I believe good things matter more than they used to.||”|
|“||The thing that matters to me is that you and I, we were willing to do things for each other that we are not willing to do for other people. I got a million requests for this interview, but I gave it to you because we have context.||”|
|“||When you are promoting two things, you are promoting zero things.||”|
|“||A real business is selling stuff. There are very few people in the world of this much content that are going to be able to monetize just on content through advertising. It is difficult. And it is difficult because if you hit a double or a triple you are still not big enough to really command a real living.||”|