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Chris Mittelstaedt

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Chris Mittelstaedt's Social Links

Profile

In 1998, Chris Mittelstaedt founded the FruitGuys. By year 2000, the company was a multi-million dollar business. The San Francisco Company specializes in providing fresh fruit to American schools, homes, and places of business. His mission is to give healthy food to those venues in order to increase wellness and work productivity. FruitGuys delivers to over 6,000 businesses.

The company deals with everything from families to large corporations. Chris Mittelstaedt has been featured in PBS, CNBC, CNN, and also Bloomberg BusinessWeek. In an effort to deliver his message, he has been known to show up for his appearances in a banana suit. In 2012, the FruitGuys made the Inc. 500/5000 for five years in a roll.

The company strives to replace the junk food that currently exists in traditional vending machines. The FruitGuys have also created several programs designed to support local farmers and sustainable practices. Their GoodWorks program donates over 300,000 lbs. of fruit a year to non-profit groups. They have also partnered with the World Congress at the 2nd Annual Executive Forum on Creating a Culture of Health. Mittelstaedt is a finalist for the Entrepreneur of 2014.

Companies and Investments

The FruitGuys (Founder and CEO)

Lessons Learned

I think my two lessons learned are to keep things simple and to experiment on occasion. Since you want to always improve your company, the need to experiment exists. If the company strategy is somewhat simple, but is functional, then experimenting is realistic. I began working with small farmers as an experiment and this particular test has lead to a long and special bond. Just keep the experimenting rather simple, you do not want to disrupt the workflow so much that daily taks do not get completed.

Inspiring Quotes

Tell me what you eat, and I will tell you what you are.

Jean Anthelme Brillat-Savarin

Fast food is popular because its convenient, its cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.

Eric Schlosser

Chris Mittelstaedt's Quotes

Our message has always been that bringing healthy brain food to the office can boost productivity and improve wellness.

Chris Mittelstaedt

We view wellness at the workplace as a win-win for everyone and are excited to work with World Congress in this endeavor.

Chris Mittelstaedt

The FruitGuys has always been committed to helping the small local farmer and in this case, helping to preserve an important fruit that is close to disappearing.

Chris Mittelstaedt

The FruitGuys is working to make fresh fruit as accessible as it is to grab a can of soda, help combat obesity in America and help small family operated farms grow. We couldnt be more proud.

Chris Mittelstaedt

Influential Books

Tim Ryan - The Real Food Revolution: Healthy Eating, Green Groceries, and the Return of the American Family Farm

Mentors

Tim Ryan

References


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