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Chris Hardy

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Chris Hardy is the CEO of BodyBrite USA.

Hardy is involved in franchising, new concept development, new market development, venture capital and international business for over 20 years. He developed his first franchising concept in the Spanish marketplace in 1992 and has since been a founder or executive in over 10 different startups.

Most recently, Hardy was a consultant, then officer in one of the fastest growing IPL hair removal franchises in history. He was also awarded the master rights for this concept for the Midwest region of the U.S. and has since launched a pilot location (the second in the entire U.S.) in the Minneapolis market place. Before this, Hardy was the founder, owner and officer of Bluestone Partners which represented large American franchisors in the European and Northern African market places for the last 12 years.

During this time, Bluestone successfully launched the Curves for Women brand in the French, Belgium, Tunisian and Moroccan market places resulting in over 200 franchises sold and operated. Under his leadership, Bluestone opened and operated the first Curves in the Rennes, France region and quickly grew the brand to be the largest fitness chain in France in just five short years.

Hardy attended the University of Vermont, the University of Seville and the University of Alicante, where he received a BA in English and Spanish.

Source: BodyBrite USA.

Companies and Investments

BodyBrite USA (CEO); BlueStone Partners (former owner); No Mas Vello, USA (former vice president)


Lessons Learned

Our model is a ‘keep it simple, stupid’ business model.


Inspiring Quotes

Chris Hardy's Quotes

We didn’t necessarily reinvent the brand, but we have taken it and repositioned and streamlined it. There are a lot of independents in our industry. They go out there and lease or buy equipment and build out a beautiful office space. But it’s hard for them to make their service affordable while paying rent and equipment leases. They are usually inefficient with their square footage. We focus on a space that is only 1,000 square feet.

Chris Hardy

Influential Books

Mentors

Emmanuelle Hardy

References


Technical

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