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Carmen Benitez

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Carmen Benitez's Social Links


Carmen Benitez was named as the1 of the 5 Geek Girls to Watch in Asia by TechCrunch. She is the founder of Fetch Plus, a content advertising publishing management platform for all types of media. The goal is to allow publishers to take traditional media and convert it for social media and social business directories.

There are Fetch Plus offices in Singapore, Australia, and the United States. Fetch Plus has been featured in The New York Times, TechCrunch, Bloomberg BusinessWeek, and Venture Beat. The company was founded in 2010. Benitez was selected to present at the JFDI-Innov8 Boot camp in South Asia and she was awarded Marketer of the Year by the Home Builders Association in the United States. She has also been a panelist on the X Factor in Tech. Fetch Plus runs major publications and sites such as Men’s Health, Torque, and Hardware Zone.

Companies and Investments

Fetch Plus (Founder)

Lessons Learned

Lessons learned in dealing with social media are very important. I have three important lessons. Always think out of the box and into left field. You will love the results. Secondly, know your market and how to gauge your market benchmarks. If you do not know your market, bad things can happen. And then for my third lesson, I recommend that you should stay stealthy and always remember that there are different degrees of disclosure that are very important and quite fundamental to running a company.

Inspiring Quotes

I didn’t get where I am by thinking about it or dreaming it. I got there by doing it.

Estee Lauder

Risk-taking is the cornerstone of empires.

Estee Lauder

Carmen Benitez's Quotes

Our platform was built with a multiplier effect that is 100 percent customizable with lock features to help large companies centrally control all areas of a brand while giving the flexibility to its local businesses to adopt and adapt it to suit its local markets.

Carmen Benitez

The most common pitfall in social media marketing is probably spending too much time on social media marketing.

Carmen Benitez

Startups should focus on social media marketing as it relates to the stage of their business.

Carmen Benitez

At the end of the day, when you decide to startup, each city will have its pros and cons.

Carmen Benitez

But the outcome of what you have done should create more benefit than the loss of the outcome of what could have been gained with the other decision.

Carmen Benitez

Influential Books

Robert Grayson - Estée Lauder: Businesswoman and Cosmetics Pioneer (Essential Lives)


Estee Lauder, Sandra Day O’Connor