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Brian Clark

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Profile

Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. You can find his Copyblogger writing archive here.

Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing.

Companies and Investments

Copyblogger Media (CEO and Founder), Entreproducer (Editor in Chief)

Lessons Learned

Brian Clark is an authority on content marketing. From Wikipedia, content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Brian has written several books on the subject and runs the blog copyblogger.com. Copyblogger should be required reading for all business owners, especially for founders who need to also act as a CMO.

There are three steps to success at anything in life. They are Attempt, Observe, and Repeat.

If you are thinking of starting a company, you need to be able to embrace ambiguity. There will be no structure, things will rarely follow the plan, and you need to be able to adjust as you go along.

Embrace failure. People are hard wired to avoid failure at all costs. We go through years of schooling trying to avoid a dreaded "F". As an entrepreneur there will be many failures but these aren't the bad kind. They teach you what didn't work and provide valuable feedback. As you learn from failure you get one step closer to success.

Sales! Many entrepreneurs hate the word. Unfortunately for them, this is one of the most important aspects of a business and all entrepreneurs need to learn how. Free is not a business model!

Perseverance is more important than talent. A lot of talented people give up before they sniff success. There will be many days where you just want to give up but you need to be able to power through the low points, keep learning, and stick to it.


Inspiring Quotes

A hero is someone who has given his or her life to something bigger than oneself.

Joseph Campbell

What tribes are, is a very simple concept that goes back 50 million years. It is about leading and connecting people and ideas. And it is something that people have wanted forever.

Seth Godin

Brian Clark's Quotes

In many cases, how you sell is more important than what you sell.

Brian Clark

These days people want to learn before they buy, be educated instead of pitched.

Brian Clark

Content marketing is educating people enough to do business with you.

Brian Clark

On average, only 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest.

Brian Clark

You can not optimize something that is dead.

Brian Clark

Influential Books

Seth Godin - Tribes: We Need You to Lead Us 1st (first) Edition by Godin, Seth published by Portfolio Hardcover (2008)

by Seth Godin - by Seth Godin Permission Marketing : Turning Strangers Into Friends And Friends Into Customers(text only)1st (First) editionHardcover1999

James Altucher - Choose Yourself!

Joseph Campbell - The Hero with a Thousand Faces (The Collected Works of Joseph Campbell)

Mentors

Seth Godin, Joseph Campbell

References


Technical

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