Blair Brandt's Social Links
Blair Brandt co-founded The Next Step Realty after hearing complaints from friends and classmates who had already secured good jobs in metropolitan cities but didn't know how to find the right apartment.
He plans to dominate that untapped market of renters by focusing on them exclusively. The company, which soft-launched in May 2010, works with agents in 30 cities in the U.S. and Europe, with a focus on New York City and its 40,000 college graduates who descend here annually.
In addition to building a client base in New York City, The Next Step Realty just acquired former competitor Post Graduate Apartments, which focused on housing for the post-business and law school set. The agency is also going through a round of fundraising with angels, private equity investors, and some friends and family. And its new website launches at the end of this week.
Companies and Investments
Next Step Realty (co-founder and CEO)
Before launching the company, Brandt worked at Christian Angle Real Estate in Palm Beach, Fla. and struggled to find clients. He found that most potential sellers and buyers already had established relationships with brokers and didn't want to betray them, he said.
But that wasn't a problem with recent college graduates, most of whom had never dealt with real estate before. They lived in dorms, sorority or fraternity houses, or off-campus housing that was well-known and passed down through groups of friends.
Brandt and his partner were also in a good position to deal with the young demographic because they were both recent college graduates themselves, Brandt from the University of Richmond and Baker from UNC-Chapel Hill.
The Next Step Realty spread the word about their service by sending an email to 1,000 friends and acquaintances. They put a tracking link on their URL, and within a month 100,000 people had visited their website. The clients started coming to them.
Brandt said the first two years were about working out the kinks, and in 2013 he wants the agency to make a push toward quality and not necessarily quantity. The majority of the company's efforts will focus on New York, where it plans to use about 20 brokers to cover the market.
Blair Brandt's Quotes
|“||Social networking and viral marketing are key when trying to spread the word about what our service offers.||”|
|“||Brokers can see the potential for a continuing relationship — these people may turn into buyers down the road.||”|
|“||Companies are personifications of their owners.||”|
|“||We heard the complaints and we saw this as a mutually beneficial relationship for the broker and the graduate. The brokers get in early and start making long-term relationships with clients, and the graduates get some guiding help.||”|
|“||College grads were unfamiliar with conditions of the market and needed to be pointed in right direction. So this way they dont make mistakes wasting time, money, and energy.||”|