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Audrey Wang

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Profile

Audrey Wang is a Singapore entrepreneur, chef, and businesswoman who opened the independent concept shop, Creamier Handcrafted Ice Cream and Coffee in 2011. Prior to founding Creamier, Wang served as a partner at In Great Company Pte Ltd and also worked as a freelance designer.

Together with Khoh Wan Chin, Wang founded Creamier in hopes of establishing a unique ice cream and coffee experience to those living in or visiting Tao Payoh. The lifestyle cafe is located in one of the oldest estates in Singapore and specializes in creating premium ice creams and sorbets based on Wang’s own recipes. In some cases, Wang can take up to nearly one year to perfect a specific recipe.

Wang attended Tampines Junior College and received a diploma in visual communications from Temasek Polytechnic in 1996.

Companies and Investments

Creamier Handcrafted Ice Cream & Coffee (Co-Founder)


Lessons Learned

I believe in the importance of providing a quiet and laid-back atmosphere for locals and travelers alike to relax and enjoy delicious treats.

To me, going against what everyone else is going is important. I find great pride in going against the mainstream.

I opted against opening my shop in a popular shopping mall, instead picking a rather infamous neighborhood. The reasoning behind this was because I wanted to play to ‘ordinary’ customers and believe that the products should speak for themselves.

If you make something worthwhile, people will come looking for it.


Inspiring Quotes

Whatever you decide to do, make sure it makes you happy

Paulo Coelho

Audrey Wang 's Quotes

The wonderful part of developing a new ice-cream flavour is that it is similar to creating an art piece. The ice cream base is like a white canvas for the craftsman to develop and layer the flavours, tastes and sometimes even textures

Audrey Wang

Influential Books

Paulo Coelho - The Alchemist

Mentors

References


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