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Apoorva Mehta

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Apoorva Mehta's Social Links

Profile

A former Amazon executive, Apoorva Mehta founded Instacart in 2012, an app which delivers groceries to people via a network of drivers.

Before founding Instacart, Mehta was a design engineer at Blackberry, a design engineer at Qualcomm, and a fulfilment optimization SDE at Amazon. He was listed as Inc.com’s 35 under 35 in 2014, and he graduated from the University of Watleroo in 2008 with a degree in Electrical Engineering.

Companies and Investments

Instacart (founder, CEO).


Lessons Learned

Use inconvenience as a idea generator – People don’t like going to the grocery store, and Mehta caught on to that. With this in mind, he created a simple app that makes it so that people no longer have to go to the grocery store – they can have someone else do it for them. Using inconvenience as a way to think of potential start-ups is what he did and it worked.


Inspiring Quotes

Nothing in life matters quite as much as you think it does while you are thinking about it.

Daniel Kahneman

Your weekend is my opportunity.

Alain Meier

Apoorva Mehta's Quotes

Ask any mom with kids, and the last thing she wants to do is bring the kids to the grocery store. Ask any elderly or visually impaired person about going to the grocery store, and theyll tell you how frustrated they are. If youre a young professional, its really a pain in the ass. Youre working 14-hour days and the last thing you want is not to have good food in the fridge.

Apoorva Mehta

Influential Books

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References


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