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Annie Lawless

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A native of Phoenix, Arizona, Annie Lawless found herself in California pursing a degree in law. After struggling with academics and finances, Annie decided to leave law school and pursue an entrepreneurial path. She took a risk and left school to make a career of juicing.

Annie’s love of a healthy lifestyle and juicing began as a child. When young, Lawless suffered from eczema. She is eventually diagnosed with celiac disease, which can be treated by eliminating triggers from your diet. With this knowledge, Annie began eating a sugar and grain free diet and her eczema went away. Just like that Lawless left behind unhealthy food, and she has not missed it since.

Annie enjoys a healthy lifestyle, including yoga, juicing—and endless avocados. With this love and business partner, Annie and Eric begin their juice delivery service. Delivering freshly made juices to people of Southern California, their products spark the interest of a well-connected businessman. James Brennan, the interested client, approaches the juicing duo in the wintertime of 2011. He explains the juices are amazing products, and expresses his desire to help the company grow.

Just months later, in June 2012, the company launches in health food stores around the country—including Whole Foods. With CEO Jeff Church, marketing officer James Brennan, and the two who started it all, Suja has grown to be enjoyed by many and coveted by all.

When Lawless is not busy working to develop new ideas for Suja, she enjoys spending her time practicing yoga, trying new recipes and sharing her life on her blog: BLAWNDE.

Companies and Investments

Suja Juice (co-founder), BLAWNE.com (creator)

Lessons Learned

With the launch of Suja, Annie Lawless left behind a potential career in the field of law. Overwhelmed with the daunting tasks of law school and a disinterest in the subject matter, Lawless saw the opportunity to get out. After visiting her academic advisor, she had signed the papers to withdrawal from her college courses in fifteen minutes. She was scared she would disappoint her family, but this was a risk she needed to take to find happiness. Setting out on her own, she pursued her passion of juicing. With a business partner, an idea and commitment, Annie has seen through her vision to Suja’s current success. Annie realized law school would not make her happy, and the decision has paid off ever since. Annie learned, “If you are doing what you love and what makes you happy, trust that it is the path for you to take and do everything in your power to make it happen.”

Inspiring Quotes

People will kill you over time, and how they’ll kill you is with tiny, harmless phrases, like be realistic.

Dylan Moran

You will always be too much of something for someone: too big, too loud, too soft, too edgy. If you round out your edges, you lose your edge. Apologize for mistakes. Apologize for unintentionally hurting someone—profusely. But don’t apologize for being who you are.

Danielle LaPorte

Not yet, not yet, not yet, not yet, not yet. EAT ME NOW. Too Late.

Avocados

Annie Lawless's Quotes

If you aren’t happy, nothing really matters – not money, status, or achievement.

Annie Lawless

As a child, I suffered from eczema which turned out to be a reaction to gluten (Celiac’s disease). After cutting out gluten, the eczema I had my entire life went away and that was a huge eye opener for me.

Annie Lawless

Be passionate — do what you love and learn everything you can about it. Ask a million questions and surround yourself with people who are smarter than you and know things you don’t. They will teach you, challenge you, and elevate your skillset.

Annie Lawless

I post food journals of a day in the life of my eats and recipes. I do this so people who are newer to healthy eating can understand what it looks like and proper portion size, get some new food ideas, and feel motivated by how good healthy food actually is.

Annie Lawless

Influential Books

- Fresh Vegetable and Fruit Juices by Dr. N.W. Walker D.Sc., Walker, Dr. Norman W. Revised Edition (6/6/1978)

Mentors

Danielle LaPorte, Dalai Lama, Dr. Norman Walker

References


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