Amber MacArthur

Video

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Profile

Amber MacArthur, or Amber Mac, was born in June 1976. She is a Canadian television and netcasting personality. Currently, MacArthur is currently co-hosting BNN’s App Central. She was the most followed Canadian television personality on Twitter in 2008.

MacArthur is from Charlottetown, Prince Edward Island, and lives in Toronto. She received an undergraduate degree in English from Dalhouise University, and she studied journalism at the University of King’s College in Halifax, Nova Scotia.

MacArthur produces and co-hosts her own video podcast, called commandN, and co-hosts the TWiT podcast network’s Social Hour. MacArthur is known for the series Call for Help, but has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada.

For over a year, MacArthur worked for Citytv’s CityNews and CP24, and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of Webnation. Previously, she hosted and produced a show of Xbox called “Girls Go Geek” alongside her brother, Jeff, and Christopher Dick that features women in technology.

Since summer 2006, MacArthur has written a monthly “Web Trends” column for The Calgary Sun Urbane Magazine. She has been quoted by major Canadian newspaper, when they need a tech expert. Now Magazine declared her the “best geek personality” in 2006.

MacArthur and Christopher Dick have one son.

Companies and Investments

Konnekt Digital Engagement (President)

Lessons Learned

1) My main advice would be: don't consider any potential sponsor too small. Let's say you have a podcast and you only have a couple hundred people listening to your podcast. What's wrong with getting a really small local business to sponsor it for six months, then move up from there? I don't think you have to step up to a really big name sponsor right away.

2) My second piece of advice would be to build your own brand using social media, and build that brand as strongly and consistently as you possibly can.

Inspiring Quotes

“	What other people think of is not your business. If you start to make that business your business, you will be offended for the rest of your life.	”
—Deepak Chopra

Amber MacArthur's Quotes

“	I almost dont want to know how to do some of the technical things, because I think its better to stay in your own lane, so to speak.	”
—Amber MacArthur

“	Im not trying to be Supermom. Ive had a nanny since my son was five months old.	”
—Amber MacArthur

“	I was excited about people being able to build things online, that one person in their basement could reach a million people around the world.	”
—Amber MacArthur

Influential Books

Amber Mac - Power Friending: Demystifying Social Media to Grow Your Business

Mentors

Son

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