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Alison Pincus

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Alison Pincus is an American entrepreneur and the co-founder of One Kings Lane, a popular online home decor business. Founded in 2009 with Susan Feldman, the company was valued at $440 million in 2013. While working towards a bachelor’s degree in conservation and resource studies at UC - Berkeley, Pincus became fascinated by the internet, something which would actually dictate her early career path. Working in the web space since 1996 - the year she graduated from Berkeley - Pincus was soon inspired to enroll in an MBA program, a move that enabled her to receive additional experience in mobile, sales, business development, and branding.

Then, in 2008, Pincus was introduced to Feldman by a mutual acquaintance over email. Realizing they had a similar vision and work ethic, the two launched One Kings Lane in March 2009. Today, the online retail marketplace is a leading e-commerce company for the home, offering customers a wide range of vintage, designer, and modern items at exceptional values.

With a passion for design and a background in fashion and lifestyle blogging, Pincus was focused on turning these interests into something more. After working for a handful of larger media companies, she had the experience necessary to launch a company of her own. Together with Feldman, Pincus has worked hard to establish One Kings Lane as a destination where people could shop, get inspired, find their favorite brands, and open new doors in the world of design.

Companies and Investments

One Kings Lane (Co-Founder), Entertainment Media Works, Eos Airlines (Independent Consultants), Hachette Filpacchi Media (Senior Director)


Lessons Learned

Making connections and building a strong network is one of the most important aspects of entrepreneurship.

Be respectful of others, always.

Do your best to stay away from drama and making enemies. By exuding confidence and positivity, you are sure to attract more important figures.

Make sure you are both passionate and curious about your product or service. If you can do this while also embracing new ideas, concepts, and change, you are on the right track.

Pay attention to how you prioritize your time and set aside a chunk for the seemingly mundane stuff, such as contracts and governance matters.

I have found that entrepreneurs who are not well versed in the law often rely on others. However, if possible, do what you can to educate yourself about the various legal issues you may be met with.

Don’t be afraid to lean on others and ask for advice.

Aspiring entrepreneurs should focus on solving a market need, working smartly, following their passion, and remembering to enjoy both the hard and the easy days.

Don’t underestimate the power of immersing yourself in the entrepreneurial community.


Inspiring Quotes

Know the difference between the forest and the trees. It’s really important to get immersed in the details, but also really important to keep track of the big goals.

Susan Feldman

Alison Pincus's Quotes

In my opinion, nothing can replace wisdom and experience.

Alison Pincus

I enjoy learning from so many great women and men who are seasoned, wise, and experienced.

Alison Pincus

Young entrepreneurs will ultimately benefit the most from truly understanding governance, finance - both debt and equity - and legal tradeoffs when it comes to raising a round of capital, so they can set their businesses on a growth trajectory.

Alison Pincus

Influential Books

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